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Purity and Integrity

When discussing jewelry purity, we must first outline the terms used to describe jewelry’s metal purity content. You’re likely familiar with gold being described in “karats” and silver being labeled “sterling silver”. Yet how do these terms help you understand and decide on what your next jewelry purchase will be?
We encourage all jewelry purchasers to stay informed on what jewelry stores, companies, and others in the jewelry industry are and aren’t allowed to say about their products. Click through to learn more about the USA Federal Trade Commission’s Guides for the Jewelry, Precious Metals, and Pewter Industries.